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How it works: "The combination of unique fabrics creates a water management system; the unique HyperKewl(tm) fabric absorbs, stores and releases water within the multi-layered material. Water is "released" through evaporation, energy is consumed, and a chill effect is created. The HyperKewl(tm) fabric actually cools the body exactly the same way the body cools itself... through evaporation."
Staying cool while riding in high temperatures is very important to help reduce rider fatigue and avoid heat exhaustion (and more seriously, heat strokes).
Always remember to be safe, wear protective gear, and drink LOTS of water. Try out a cooling vest, and don't let the weather keep your bike in the garage!
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